Facebook is rolling out a new Groups tab and plugin, announced CEO Mark Zuckerberg during his opening keynote at Facebook’s F8 developer conference this morning. The addition of the new Groups tab on Facebook will make groups a more central part of the Facebook experience, the CEO explained.
“In a community, you can meet new people who share your values – for some, this might be a support group for new parents. For others, it might be about a disease you have. Fo others, it might be about finding people to come together and volunteer,” he said.
“People want to be a part of meaningful communities,” Zuckerberg added.
As the number of groups available to Facebook users has grown, it’s become harder to keep up with those you interact with, however. Facebook previously offered a standalone Groups mobile app to address this problem, but shut it down last year. The Groups tab is the replacement, of sorts.
Like the app once did, the new tab will help people find all their Facebook groups in a single place.
In addition, the company is launching a new Groups plugin that admins and developers can add to their websites and emails that solicits people to join their Facebook group.
“Every great community has engaged leaders,” noted Zuckerberg of the new Groups features. “So a lot of what we need to do is just give more people the tools to be community leaders,” he said.
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