Rebuilding audiences in Ads Manager to make minor changes can be time-consuming. This article outlines a quick workaround to duplicate a saved audience.
The post How to Duplicate a Saved Audience in…
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Last week, I spoke at Social Media Marketing World. To drive attendance to my session, I created a Facebook ad. Here’s exactly what I did and the results…
The post How I Promoted My SMMW Speaking…
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Location targeting on Facebook can be a powerful tool. Here, we dive into detail on the Recently In location target in particular.
The post Understanding “Recently In” Facebook Ad…
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Facebook Ads Manager changes regularly. Keeping track of those changes can be challenging. Thankfully, there are some resources that can help.
The post Facebook Ads Manager Changes: How to Keep Up…
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An evergreen Facebook campaign is one that perpetually reaches a new audience for months at a time. Here is an example of a campaign I’m running…
The post How My Evergreen Facebook Campaign Works…
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